2019 Agency 100: An edition 6 months in the making
MM&M editor-in-chief Steve Madden explains how a labor of love, or rather labor of logistics, culminates in the comprehensive guide to medical marketing.
Most recent articles by Steve Madden
How Klick Health’s street teams solved Cannes-related ‘conditions’ for festivalgoers
The agency’s people roamed the area around the Palais during Lions Health, popping up with solutions to a host of Cannes-related “maladies,” and creating positive brand awareness.
3 campaigns that wowed industry leaders
Here are three of the campaigns most frequently mentioned by agency CEOs, directors and presidents. In other words, the work the industry’s leaders are talking about.
Gout: Nyet!
Horizon describes the Gout Lies website and campaign as “a mix of provocative visuals, expert videos and clinical data.”
We’re making progress on diversity and inclusion, but we have to keep at it
More than just lip service, diversity and inclusion efforts are the right things to do, for everyone.
Diversity of everything is good for all of us
Steve Madden makes the case for the value of having awkward conversations about diversity, race and inclusion.
FDA after Gottlieb: Sharpless expected to push predecessor’s agenda during transition
The Senate may not take up a confirmation vote before the 2020 election, but one Beltway insider predicts the FDA will still be potent during the transition to a new commissioner.
Klick Health lands FCB Health creative lead Rich Levy
Levy, whose hire is effective on Wednesday, will be based in the agency’s New York City office.
This year’s class of Healthcare Transformers will leave you in awe
Another year, another group of seriously smart and impressive Transformers.
Media: The third M in MM&M
The way healthcare is delivered and even what people think of as healthcare is changing at an explosive rate, prompting MM&M to expand its coverage.
