Steve Madden

Most recent articles by Steve Madden

Agency 100 2019: Greater Than One
Agency 100 2019: Greater Than One
Steve Madden
July 9, 2019
5:00 am

GTO saw a nearly 70% jump in revenue, from 2017’s $32 million to $54.3 million.

Agency 100 2019: Carling Communications
Agency 100 2019: Carling Communications
Steve Madden
July 9, 2019
5:00 am

Carling’s revenue jumped 28.9% in 2018, from $11.4 million to $14.7 million.

Agency 100 2019: Cambridge BioMarketing
Agency 100 2019: Cambridge BioMarketing
Steve Madden
July 9, 2019
5:00 am

Cambridge BioMarketing (CBM) underwent a year of change in 2018.

Agency 100 2019: Biolumina
Agency 100 2019: Biolumina
Steve Madden
July 9, 2019
5:00 am

The company’s revenue surged 29.2% in 2018, from an MM&M-estimated $32.5 million to an estimated $42 million.

2019 Agency 100: An edition 6 months in the making
2019 Agency 100: An edition 6 months in the making
Steve Madden
July 8, 2019
5:00 am

MM&M editor-in-chief Steve Madden explains how a labor of love, or rather labor of logistics, culminates in the comprehensive guide to medical marketing.

How Klick Health’s street teams solved Cannes-related ‘conditions’ for festivalgoers
How Klick Health’s street teams solved Cannes-related ‘conditions’ for festivalgoers
Steve Madden
June 18, 2019
12:44 pm

The agency’s people roamed the area around the Palais during Lions Health, popping up with solutions to a host of Cannes-related “maladies,” and creating positive brand awareness.

3 campaigns that wowed industry leaders
3 campaigns that wowed industry leaders
Steve Madden
June 11, 2019
2:00 pm

Here are three of the campaigns most frequently mentioned by agency CEOs, directors and presidents. In other words, the work the industry’s leaders are talking about.

Gout: Nyet!
Gout: Nyet!
Steve Madden
June 4, 2019
1:55 pm

Horizon describes the Gout Lies website and campaign as “a mix of provocative visuals, expert videos and clinical data.”

We’re making progress on diversity and inclusion, but we have to keep at it
We’re making progress on diversity and inclusion, but we have to keep at it
Steve Madden
June 3, 2019
4:00 am

More than just lip service, diversity and inclusion efforts are the right things to do, for everyone.

Diversity of everything is good for all of us
Diversity of everything is good for all of us
Steve Madden
June 3, 2019
4:00 am

Steve Madden makes the case for the value of having awkward conversations about diversity, race and inclusion.

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