Topping the list: The MM&M agency issue, the MM&M Awards winners and shortlist, and how a porn star is providing sex ed to seniors
Cannes Lions' longtime leader, chief spokesman, and a figure many viewed as the heart and soul of the global creativity festival will be moving on after the 2018 event ends.
Lions Health still stands as a separate two-day event, despite a sweeping revamp of the Cannes Lions festival, disappointing some who decried its lack of full integration within the larger program.
French holding company Publicis has welcomed the raft of changes announced to the Cannes Lions festival Monday, while others have given it a more cautious welcome.
Area 23 netted three gold awards, and 2e Creative won Small Agency of the Year for the third year in a row.
News-style segments for MTV's Video Music Awards expose how brands have marketed cigarettes to already vulnerable groups.
Trump administration considers outcomes-based approach to lower drug prices; Sanofi to acquire vaccines biotech; Nestle partners with Enterome to develop microbiome-based diagnostics
73% of derms take industry money; Area 23, Klick Health, and UnitedHealthcare win big at the MM&M Awards; IPG launches healthcare media agency
Judges applauded HealthCentral's creative and original ideas, such as its initiative Live Bold, Live Now, which includes various multimedia programs focused on real patients.
Judges were impressed by Abbott's use of Tumblr to increase awareness of Lasik procedures among millennials.
CDM New York populated this engaging and outstanding website for Salix with unique visuals and messaging elements designed to drive awareness.
GlaxoSmithKline's campaign goal was to educate grandparents (particularly first-time grandparents) and parents about the serious nature of whooping cough.
Judges praised Wunderman Health and GSK for their agility in reacting to dynamic information and creating segment-specific messaging for nasal spray allergy treatment Flonase.
Tapping a diverse group of new parents helped breastfeeding product company Medela connect with and provide support for millennial moms and their families.
The Ways In campaign was UnitedHealthcare's first consumer advertising effort.
While some excellent and creative unsold work was entered, the judges felt that none of the submissions were precisely "daring" enough.
By all accounts, April Mitchell is a gifted motivator and team builder. Associates applauded her for empowering everyone on her team to collaborate.
Judges, colleagues, and clients agreed that Matt McNally is an inspirational leader, a visionary in the media arena, and an all-around great guy.
Ashik Desai has achieved more in his early 20s than many people achieve in a lifetime.
In 2015, 2e Creative undertook a substantial expansion in services.
Judges rated the Perfectly Imperfect campaign as smart, creative, unique, empowering, and perfectly aligned.
Rather than overtly push product information to already-stressed parents, 2e Creative and Alcon created Muck, a gorgeous glossy magazine available alongside other magazines in pediatricians' waiting rooms.
Both judges and clients had plenty of praise for AbelsonTaylor's creative work. One judge felt the agency consistently delivers breakthrough standard-setting creative.
Digitas Health LifeBrands used Snapchat and Twitter to drive immunodeficiency patient Seth's story. The effort garnered 188 million impressions for #wearyellowforseth.
Judges were impressed by Klick's 39% growth (revenue is an estimated $125 million) and its win rate of more than 90% of new client pitches.
The multichannel effort — UnitedHealthcare's inaugural consumer brand advertising campaign — launched in March 2015 with the TV commercial Our Song.
Judges loved the strategy and the comprehensive suite of support available across platforms for the Quitter's Circle.
Judges thought the Cooties Catcher campaign for Purell to help schoolchildren keep their hands clean was brilliant, innovative, and exceptionally well executed.
In the A Thousand Words About NTM campaign, real NTM patients were paired with artists who created original pieces that communicate patients' difficult journey to diagnosis.
Judges loved Blood Equality's visually stunning and powerful creative, which features striking black-and-white portraits of men set off by simple messages as "My blood is type A, not type gay."