Big Data

Big Predictions: Agency gurus on the future of data in the industry

Big Predictions: Agency gurus on the future of data in the industry

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We asked some of the agency world's sharpest data people to answer a pair of questions about the future of data in and around pharma marketing. Here's what they had to say.

MM&M's Data Week: Demystifying one of pharma's biggest pain points

MM&M's Data Week: Demystifying one of pharma's biggest pain points

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It was at an MM&M event back in late 2013 that I got my first glimpse of how this industry feels about big data.

MM&M 2018 staff predictions: From gift bans to Google Assistant

MM&M 2018 staff predictions: From gift bans to Google Assistant

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From gift bans to Google Assistant, POC to OPDP, MM&M staff members give their predictions on what to expect in healthcare marketing in 2018

MM&M staff predictions: From drug pricing to big data

MM&M staff predictions: From drug pricing to big data

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Our editorial staff contemplates what 2017 has in store for healthcare marketers, and we forsee big changes and some setbacks in the ongoing shift toward a data-driven, value-based industry.