Brand Marketing

All articles by Brand Marketing

How brands can engage audiences on TikTok via search
How brands can engage audiences on TikTok via search
Chris Daniels
August 22, 2022
11:59 am

TikTok is taking the search fight to Google and brands are waking up to the opportunities to target audiences in buy mode with video — especially the lucrative Gen Z cohort.

OOH creativity gets innovative as pandemic restrictions lift
OOH creativity gets innovative as pandemic restrictions lift
Mariah Cooper
July 20, 2021
4:32 pm

Brands are fighting to stand out as people return to commuting and outdoor gathering.

MedStar Health selects Doner as AOR
MedStar Health selects Doner as AOR
Alison Kanski
July 12, 2018
5:43 pm

Doner will lead a branding effort for the health system that will roll out in 2019.

Pharma CMO: Why We’re Being Blinded by Our Brands
Pharma CMO: Why We’re Being Blinded by Our Brands
Jim DeMaioribus, Aqua Pharmaceuticals
March 7, 2018
12:00 pm

Recently, Forbes ran an article from Wild Pixel Media founder and CEO Carlos Machicao lamenting the fact that healthcare advertising is boring.

YouTube announces measures to earn back trust from advertisers and agencies
YouTube announces measures to earn back trust from advertisers and agencies
Babar Khan Javed
January 17, 2018
5:40 pm

In an effort to assure advertisers and agencies on brand safety, Google has announced two new requirements for video creators that intend to join the YouTube Partner Program.

What Facebook’s news feed changes mean for brands and publishers
What Facebook’s news feed changes mean for brands and publishers
Emily Tan
January 12, 2018
7:15 pm

Facebook’s decision to reprioritise its news feed to favour “social interactions” over other forms of content may please its users but will be challenging for brands.

Twitter to brands: 280 characters may not be for you
Twitter to brands: 280 characters may not be for you
Diana Bradley
December 19, 2017
10:13 pm

Brands should refrain from tweets that are over 100 characters, according to Twitter’s director of brand strategy.

Rejuvenan Global Health names Hudson Cutler communications AOR
Rejuvenan Global Health names Hudson Cutler communications AOR
Alison Kanski
December 12, 2017
8:00 pm

The digital health startup was founded in 2015.

Five things for pharma marketers to know: Wednesday, December 6, 2017
Five things for pharma marketers to know: Wednesday, December 6, 2017
Virginia Lau
December 6, 2017
3:20 pm

FDA approves Novo’s diabetes drug; Walgreens undergoes rebranding in the wake of CVS-Aetna merger; pharma increasingly transparent about clinical trial data

Sanofi asks the world ‘How are you?’ in latest corporate branding campaign
Sanofi asks the world ‘How are you?’ in latest corporate branding campaign
Alison Kanski
October 23, 2017
6:35 pm

The Paris-based pharma company debuted a brand campaign and signature last week.

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