Recently, Forbes ran an article from Wild Pixel Media founder and CEO Carlos Machicao lamenting the fact that healthcare advertising is boring.
In an effort to assure advertisers and agencies on brand safety, Google has announced two new requirements for video creators that intend to join the YouTube Partner Program.
Facebook's decision to reprioritise its news feed to favour "social interactions" over other forms of content may please its users but will be challenging for brands.
Brands should refrain from tweets that are over 100 characters, according to Twitter's director of brand strategy.
The digital health startup was founded in 2015.
FDA approves Novo's diabetes drug; Walgreens undergoes rebranding in the wake of CVS-Aetna merger; pharma increasingly transparent about clinical trial data
The Paris-based pharma company debuted a brand campaign and signature last week.
The rise of voice technology platforms and the connected home has turned the discussion of a brand's voice from metaphorical to physical.
Aaron Sklar, formerly of Welltok, replaces Christine Armstrong, who moved on to a Silicon Valley health startup.
She is director of OTC brand marketing at Dr. Reddy's Laboratories.
Susan Sweeney has earned a reputation for such pragmatism and attentiveness to the things that really matter.