As the "age of touch," as Amazon calls it, gradually gives way to voice, it's even more important to have a robust search strategy.
Doner will lead a branding effort for the health system that will roll out in 2019.
"Creativity in 2018 comes from everywhere" Cannes Lions' outgoing chairman says, describing what's new this year and how it differs from his first ever Cannes in 1986.
Marc Iskowitz, MM&M editor in chief, and Stephen Neale, EVP and chief creative officer at AbelsonTaylor, discuss why brands and their agencies are looking beyond broadcast.
The healthcare sector has suffered a dip in public trust in major markets including France, India and the US, but Britons remain among the more trusting globally, according to the Edelman Health Trust Barometer.
Gary Scheiner, EVP and chief creative officer at GHG, discusses the inherent tension in day-to-day marketing for healthcare brands.
Record year for brands, fewer celebrities, lower volume of entries expected and much more.
Remedy Health Media's Mike Collins discusses ways pharma and healthcare companies have shifted their strategies in the years after the success of blockbuster drugs.
Croom Lawrence and Kent Groves of Merkle Health explain being human.
Revenue for WPP's health and wellness, brand consulting, and specialist communications unit grew 2% in first quarter of 2018 to $1.47 billion.
Is technology causing agencies to become more specialized? Is there still a need for the human connection?
But threats to the industry loom as brands take work in-house.
MM&M hosted an event in Boston devoted to discussing topics and trends for the DTC marketer.
Procter & Gamble said its $4.2 billion acquisition of German firm Merck's consumer health division was about allowing it to respond to the changing demands of an aging world.
Scott Dulitz, SVP, Corporate Strategy, Business Development for TrialCard, outlines how embracing the modern hub allows brands to reach their full potential.
Jim Boushie, director of respiratory marketing at Boehringer Ingelheim (BI) and David Laros, VP of analytics and commercial effectiveness at Aptus Health, came together to lead a joint ePharma session in March titled "Synchronized HCP and consumer campaigns: At the point of care and beyond."
The company is also looking to better combine its web and social media presence.
In an effort to assure advertisers and agencies on brand safety, Google has announced two new requirements for video creators that intend to join the YouTube Partner Program.
Facebook's decision to reprioritise its news feed to favour "social interactions" over other forms of content may please its users but will be challenging for brands.
Cancer Research UK's 'Right Now' brand campaign will return in 2018 with a new focus highlighting the impact that research has on people suffering with cancer.
Brands should refrain from tweets that are over 100 characters, according to Twitter's director of brand strategy.
FDA approves Novo's diabetes drug; Walgreens undergoes rebranding in the wake of CVS-Aetna merger; pharma increasingly transparent about clinical trial data
In April, a month or so after brands were accused of funding terrorist videos on YouTube, Procter & Gamble cut down the number of sites its ads ran on by 69%.
Porter Novelli has been appointed to lead a new global CSR brief for pharma and consumer goods giant Johnson & Johnson, as the company faces a major reputation challenge in the US.
The new brand campaign, Attacking Cancer from Every Angle, showcases all the services the organization provides.
The rise of voice technology platforms and the connected home has turned the discussion of a brand's voice from metaphorical to physical.
Aaron Sklar, formerly of Welltok, replaces Christine Armstrong, who moved on to a Silicon Valley health startup.
She is director of OTC brand marketing at Dr. Reddy's Laboratories.
Celgene's Revlimid tops the list, according to data compiled by EvaluatePharma.