Brand

What pharma brands can learn from Amazon's inaugural Voice Summit

What pharma brands can learn from Amazon's inaugural Voice Summit

As the "age of touch," as Amazon calls it, gradually gives way to voice, it's even more important to have a robust search strategy.

MedStar Health selects Doner as AOR

MedStar Health selects Doner as AOR

By

Doner will lead a branding effort for the health system that will roll out in 2019.

Terry Savage: What Cannes should and shouldn't be

Terry Savage: What Cannes should and shouldn't be

"Creativity in 2018 comes from everywhere" Cannes Lions' outgoing chairman says, describing what's new this year and how it differs from his first ever Cannes in 1986.

Interview | Stephen Neale, AbelsonTaylor

Interview | Stephen Neale, AbelsonTaylor

By

Marc Iskowitz, MM&M editor in chief, and Stephen Neale, EVP and chief creative officer at AbelsonTaylor, discuss why brands and their agencies are looking beyond broadcast.

Trust in health sector takes a hit in major markets, Edelman research finds

Trust in health sector takes a hit in major markets, Edelman research finds

By

The healthcare sector has suffered a dip in public trust in major markets including France, India and the US, but Britons remain among the more trusting globally, according to the Edelman Health Trust Barometer.

Interview | Gary Scheiner, GHG

Interview | Gary Scheiner, GHG

By

Gary Scheiner, EVP and chief creative officer at GHG, discusses the inherent tension in day-to-day marketing for healthcare brands.

Six weeks until the Cannes Lions: Here's what we know

Six weeks until the Cannes Lions: Here's what we know

Record year for brands, fewer celebrities, lower volume of entries expected and much more.

How pharma and healthcare shifted strategies post-blockbuster drug success

How pharma and healthcare shifted strategies post-blockbuster drug success

Remedy Health Media's Mike Collins discusses ways pharma and healthcare companies have shifted their strategies in the years after the success of blockbuster drugs.

Health brands need to consider the human side of patients, HCPs, and stakeholders

Health brands need to consider the human side of patients, HCPs, and stakeholders

Croom Lawrence and Kent Groves of Merkle Health explain being human.

WPP begins post-Sorrell era with flat revenues as slowdown eases

WPP begins post-Sorrell era with flat revenues as slowdown eases

By

Revenue for WPP's health and wellness, brand consulting, and specialist communications unit grew 2% in first quarter of 2018 to $1.47 billion.

Interview | Hans Kaspersetz, Arteric

Interview | Hans Kaspersetz, Arteric

By

Is technology causing agencies to become more specialized? Is there still a need for the human connection?

Consultancies are 'in the room, but not winning,' says WPP digital leader

Consultancies are 'in the room, but not winning,' says WPP digital leader

But threats to the industry loom as brands take work in-house.

Shortening the drug side-effect list, and five other ways pharma DTC is set to be reformed

Shortening the drug side-effect list, and five other ways pharma DTC is set to be reformed

By

MM&M hosted an event in Boston devoted to discussing topics and trends for the DTC marketer.

P&G: healthcare acquisition helps us stay on top of consumer 'megatrends'

P&G: healthcare acquisition helps us stay on top of consumer 'megatrends'

Procter & Gamble said its $4.2 billion acquisition of German firm Merck's consumer health division was about allowing it to respond to the changing demands of an aging world.

Interview | Scott Dulitz, TrialCard

Interview | Scott Dulitz, TrialCard

By

Scott Dulitz, SVP, Corporate Strategy, Business Development for TrialCard, outlines how embracing the modern hub allows brands to reach their full potential.

ePharma: Boehringer Ingelheim and Aptus Health partner for asthma brand awareness

ePharma: Boehringer Ingelheim and Aptus Health partner for asthma brand awareness

Jim Boushie, director of respiratory marketing at Boehringer Ingelheim (BI) and David Laros, VP of analytics and commercial effectiveness at Aptus Health, came together to lead a joint ePharma session in March titled "Synchronized HCP and consumer campaigns: At the point of care and beyond."

Sanofi revamps web presence as part of Empowering Life campaign

Sanofi revamps web presence as part of Empowering Life campaign

By

The company is also looking to better combine its web and social media presence.

YouTube announces measures to earn back trust from advertisers and agencies

YouTube announces measures to earn back trust from advertisers and agencies

By

In an effort to assure advertisers and agencies on brand safety, Google has announced two new requirements for video creators that intend to join the YouTube Partner Program.

What Facebook's news feed changes mean for brands and publishers

What Facebook's news feed changes mean for brands and publishers

By

Facebook's decision to reprioritise its news feed to favour "social interactions" over other forms of content may please its users but will be challenging for brands.

Cancer Research UK 'Right Now' campaign returns to highlight research impact

Cancer Research UK 'Right Now' campaign returns to highlight research impact

By

Cancer Research UK's 'Right Now' brand campaign will return in 2018 with a new focus highlighting the impact that research has on people suffering with cancer.

Twitter to brands: 280 characters may not be for you

Twitter to brands: 280 characters may not be for you

By

Brands should refrain from tweets that are over 100 characters, according to Twitter's director of brand strategy.

Five things for pharma marketers to know: Wednesday, December 6, 2017

Five things for pharma marketers to know: Wednesday, December 6, 2017

By

FDA approves Novo's diabetes drug; Walgreens undergoes rebranding in the wake of CVS-Aetna merger; pharma increasingly transparent about clinical trial data

P&G slashed the number of sites it ran ads on by nearly 70% after YouTube brand safety scandal

P&G slashed the number of sites it ran ads on by nearly 70% after YouTube brand safety scandal

By

In April, a month or so after brands were accused of funding terrorist videos on YouTube, Procter & Gamble cut down the number of sites its ads ran on by 69%.

Porter Novelli wins lucrative multi-year CSR brief with Johnson & Johnson

Porter Novelli wins lucrative multi-year CSR brief with Johnson & Johnson

By

Porter Novelli has been appointed to lead a new global CSR brief for pharma and consumer goods giant Johnson & Johnson, as the company faces a major reputation challenge in the US.

American Cancer Society: 'We are more than just a research organization'

American Cancer Society: 'We are more than just a research organization'

By

The new brand campaign, Attacking Cancer from Every Angle, showcases all the services the organization provides.

Is your brand's voice, male, female, human or mineral?

Is your brand's voice, male, female, human or mineral?

By

The rise of voice technology platforms and the connected home has turned the discussion of a brand's voice from metaphorical to physical.

Giant brings on new brand experience lead, as Armstrong departs

Giant brings on new brand experience lead, as Armstrong departs

By

Aaron Sklar, formerly of Welltok, replaces Christine Armstrong, who moved on to a Silicon Valley health startup.

How Lauren Schulz is shaping Dr. Reddy's OTC brands

How Lauren Schulz is shaping Dr. Reddy's OTC brands

By

She is director of OTC brand marketing at Dr. Reddy's Laboratories.

Top 25 oncology brands in 2016, based on U.S. sales

Top 25 oncology brands in 2016, based on U.S. sales

By

Celgene's Revlimid tops the list, according to data compiled by EvaluatePharma.