The Biden administration’s 2024 budget proposal includes provisions on lowering drug prices, extending Medicare solvency and investing in mental health.
Crisis communications initiatives surged and marketing teams cut back on media spend, paid advertising and contractors, according to a survey from Binary Fountain.
Healthcare marketers slash budgets, step up digital, as COVID-19 forces an evolution
Findings from our survey on promotion in the time of coronavirus, plus a glimpse at the post-Covid marketing landscape, from virtual engagement and communication to telemedicine.
Survey: Healthcare marketing budgets in the time of coronavirus
Business analysts have generally agreed that WPP’s half-year earnings fell below expectations given recent market commentary, but have offered mixed guidance going forward.
Another Pharmageddon? The Looming Threat to 2017 Ad Budgets
