6 campaigns that drive change in behavior
Here are some campaigns that use insight into how patients perceive their illness to fuel their creative approach and drive change in behavior.
The Hardest Crossword
The study estimated the FDA's anti-smoking campaign, The Real Cost, saved $31 billion in smoking-related costs to society.
The organization worked with Finn Partners to create the #BeTheGift campaign.
The website is part of Teva's rebranding efforts, which began in March.