Podcast: AstraZeneca's "Take it from a fish"
Host: Jaimy Lee, news editor, MM&M
Guest: Rob Rogers, co-CEO Americas, Sudler & Hennessey, and 2015 Lions Health pharma jury president
Ashley Jones, group associate creative director at MicroMass Communications, says grabbing consumers' attention is only half the battle.
The organization worked with Finn Partners to create the #BeTheGift campaign.
The website is part of Teva's rebranding efforts, which began in March.