Podcast: AstraZeneca's "Take it from a fish"
Host: Jaimy Lee, news editor, MM&M
Guest: Rob Rogers, co-CEO Americas, Sudler & Hennessey, and 2015 Lions Health pharma jury president
We considered pharma and healthcare ads that, per iSpotTV, started airing no earlier than January 2017.
Following massive strikes by Opdivo and Keytruda, will more supersized campaigns follow?
Angelina Sciolla, Ogilvy CommonHealth Worldwide VP and associate creative director, believes we've found more sophisticated ways to visualize illness and injury.