Ritesh Patel of Ogilvy Wellness Consulting, Jason Sperling of RPA, and Ed Stapor of Havas Health tackle the trends at Cannes with Chris Neuner of PulsePoint, the panel's sponsor.
As the Cannes CMO Growth Council meets, marketers weigh in on what they're looking to gain from the Festival and this year's changes.
The network won the award for the first time after bagging four Lions.
Here are the Lions Health winners in the health and wellness category.
Here are the Lions Health winners in the pharma category.
Since the inception of the award in 2014, the pharma Grand Prix has only been awarded twice.
Judges awarded the category's top prize to New York's John X. Hannes on behalf of Montefiore. They also handed out eight Gold Lions.
This year's Cannes Lions Festival will be different to any that preceded it - but then, it was always thus.
FCB Health features heavily in a rising percentage of U.S. campaigns that made it to the Pharma Lions shortlist - the company's Rich Levy is jury president this year.
Collete Douaihy, Digitas Health's executive vice president, executive creative director shares advice for navigating Cannes, her opinion on the new schedule, and how she's handling judging.
The number of entries to Cannes Lions has dropped by 21.4% from last year, which organisers ascribed partly to Publicis Groupe's temporary withdrawal and partly to their decision to restructure the awards programme.
The creative director of Sudler Australia shares her opinion on changes to Cannes' scheduling and how she's preparing for long days spent judging.
The CEO of Ogilvy CommonHealth North America shares advice for first-time attendees at Cannes.
"Creativity in 2018 comes from everywhere" Cannes Lions' outgoing chairman says, describing what's new this year and how it differs from his first ever Cannes in 1986.
Whether jurors will award a pharma Grand Prix, and whether US pharma will show up, are two open questions in the run-up to Lions Health.
Record year for brands, fewer celebrities, lower volume of entries expected and much more.
The Lions Health part of the festival will take place on June 18 and 19
Philip Thomas takes over from Terry Savage.
The Cannes Lions Health jury leaders also explained changes to the awards at an event in New York this week.
Fidelino served on the Health & Wellness jury in 2015 and the Pharma jury last year. Levy has been a member of both Health category juries and was a speaker at the first Health Lions in 2014.
Cannes Lions' longtime leader, chief spokesman, and a figure many viewed as the heart and soul of the global creativity festival will be moving on after the 2018 event ends.
Lions Health still stands as a separate two-day event, despite a sweeping revamp of the Cannes Lions festival, disappointing some who decried its lack of full integration within the larger program.
French holding company Publicis has welcomed the raft of changes announced to the Cannes Lions festival Monday, while others have given it a more cautious welcome.
Procter & Gamble has revived the campaign with a new spot tackling the lack of confidence during puberty.
The 2017 Cannes Lions festival earned revenues of about $820 million for its owner Ascential, despite "slightly reduced" award entry and delegate numbers, the company's half-year results say.
Publicis Health CEO Nick Colucci talks to MM&M about whether the AI tool will get U.S. and European creative directors to collaborate.
The relative dearth of Pharma entries, and the fact that Lions Health is very much a separate affair to the rest of the week are two factors for the Lions to keep an eye on.
MM&M's Live @ Cannes coverage, starting today, is abuzz with stories about all things newsworthy and trending leading up to and during the two-day event.
It's never been easy for pharmaceutical companies or healthcare brands to authentically engage with patients or with doctors.
Words of the wise: Vacant the Gutter Bar by 2 a.m., and make sure to bring flip flops and go walk on the beach.