At Work With: Rob Perota
EVP, Executive Creative Director, Centron
What was your biggest break?
When I was put on VIAGRA—to work on the brand I mean.
What's the best and/or worst part of your job?
Working with smart, friendly people. Learning ACRONYMS.
Who is the person you admire most in your area of work?
If we identify my area of work as creative, then Woody Allen, Robert Crumb.
What's the view like from your office/work area?
An apartment building—most of the shades are down.
Where did you go to college? Did it help you prepare for your career?
I went to School of Visual Arts in NYC. I learned to accept that there are many different ways to express an idea.
What books are you reading?
Who I Am by Pete Townshend, No Easy Day by Mark Owen and I just bought Mortality by Christopher Hitchens. I'm enjoying Who I Am.
What are your favorite industry-related Web sites? Non-industry?
I often go to these sites for inspiration: FFFOUND.com, WebCreme.com and WhoKilledBambi.co.uk