The winners for the 2007 MM&M Awards were announced on November 1 at the awards dinner. The evening of surprise and celebration took place at New York’s Tavern on the Green, where 800 guests gathered. An esteemed panel of 47 judges from around the industry had over 750 submissions to pick from.
Best Media Planning/Buying Campaign in Consumer Media
Sponsored by Euro RSCG Life
GOLD
Draftfcb and Eli Lilly for Cymbalta
Depression Hurts
SILVER
PHD and Roche for Tamiflu
fluFACTS.com Offline Ad Campaign
Best Media Planning/Buying Campaign in Professional Media
Sponsored by Corbett Accel Healthcare Group
GOLD
Conectics and Ortho-McNeil Neurologics for Topamax Migraine
2007 Media Plan for Topamax Migraine
SILVER
Communications Media and GlaxoSmithKline/Astellas for VESIcare
VESIcare 2006 Professional Media Plan
Healthcare Consumer Publication of the Year
GOLD
MediZine and Diabetes Focus
Diabetes Focus
SILVER
P4 Healthcare LLC and Caring4Cancer
Caring4Cancer
Healthcare Business Publication of the Year
GOLD
Haymarket Media, Inc.
The Clinical Advisor
SILVER
Haymarket Media, Inc.
Journal of the American Academy of Physician Assistants
Healthcare Web Site of the Year
Sponsored by MDNG
GOLD
LifeMed Media, Inc. for dLife.com
dLife.com
SILVER
The New York Times Co. for About.com
About.com/health
Best Use of Direct Marketing to Consumers
Sponsored by HealthEd
GOLD
Harte-Hanks and Genentech for Nutropin
Nutropin Stepping Stones Patient Support
SILVER
Saatchi & Saatchi Consumer Healthcare and AstraZeneca for Nexium
Purple Plus Adherence Program
Best Use of Direct Marketing to Healthcare Professionals
Sponsored by DMNews
GOLD
Harte-Hanks and AstraZeneca for Rhinocort Aqua
Rhino Reader Campaign
SILVER
AbelsonTaylor and Scios for Natrecor
Rapid Relief Can’t Come Soon Enough
Best Professional Sales Aid
Sponsored by The CementWorks
GOLD Saatchi and Saatchi Healthcare Advertising, Bayer HealthCare and Schering-Plough for Avelox
Avelox Sales Aid
SILVER
Pfizer and Noesis for Men’s Rogaine Foam
Men’s Rogaine Foam Sales Aid
Best Use of PR to Consumers
Sponsored by North American Precis Syndicate
GOLD
PhRMA and APCO Worldwide for Healthy Town
Healthy Town Campaign
SILVER
Communications Strategies Inc. and Duramed Pharmaceuticals for Plan B
Laying the Foundation for Plan B OTC Approval
Best Use of PR to Healthcare Professionals
Sponsored by PRWeek
GOLD
HealthSTAR PR and GlaxoSmithKline Consumer Healthcare for Alli
Help Not Hype: Getting Real About Weight Loss
SILVER
Goodman Media International and Institute for Healthcare Improvement
100,000 Lives Campaign
Best Promotional Web Site
GOLD
Wyeth and Ogilvy Healthworld
knowMenopause.com
SILVER
Takeda and AbelsonTaylor for Rozerem
Rozerem.com
Best Corporate Advertisement/Campaign
GOLD
Torre Lazur McCann and International Osteoporosis Foundation
Bone Appétit Osteoporosis Poster
SILVER
CCA Advertising and Novo Nordisk
Cuba/Family Tree
Best Use of Interactive Media
Sponsored by About.com Health
GOLD
Concentric Pharma Advertising and Bayer HealthCare for Betaseron
Beta Responder Video
SILVER
Blue Diesel and Ortho-McNeil Neurologics
OMN TV
Best Individual Product Advertisement in Consumer Press
Sponsored by Draftfcb Consumer Healthcare
GOLD
HC&B Healthcare Communications and Texas Oncology
I Can Survive Cancer
SILVER
AbelsonTaylor and Cramer-Krasselt for Rozerem
Rozerem Attic Print Ad
Best Overall Advertising Campaign in Consumer Press
GOLD
Draftfcb and Eli Lilly for Cymbalta
Depression Hurts
SILVER
AbelsonTaylor and Cramer-Krasselt and Takeda Pharmaceuticals for Rozerem
Rozerem Print Ad Campaign
Best Over-the-Counter Product Advertisement/Campaign
GOLD
Adams Respiratory Therapeutics for Mucinex
Mr. Mucus
SILVER
S&R Communications Group and Fleet Laboratories for EZ-Prep
Unmask the Polyp
Best Individual Product Advertisement in Professional Press
Sponsored by Goble & Associates
GOLD
AbelsonTaylor and GlaxoSmithKline/Astellas for VESIcare
Pants Campaign
SILVER
Wishbone/ITP and Dey, LP for Epipen
Epipen Fish
Best Product Launch/Campaign in Professional Press
Sponsored by Donahoe Purohit Miller
GOLD
Sudler & Hennessey and Boehringer Ingelheim for Mirapex
Footsteps
SILVER
Harrison & Star and Abbott International for Zemplar Capsules & Injection
Go Beyond
Best Overall Advertising Campaign in Professional Press
Sponsored by Wishbone
GOLD
Ogilvy Healthworld and Unilever for Dove
Moisture Changes Everything
SILVER
Sudler & Hennessey and Galderma for Clobex
Doberman Campaign
Best Agency Self-Promotion Advertisement/Campaign
Sponsored by Pharmaceutical Marketers Directory
GOLD
Wishbone/ITP
Why Limit Yourself
SILVER
Torre Lazur McCann
Launch Intensity
Best Branded TV Advertisement/Campaign
GOLD
McCann HumanCare and Eisai/Pfizer for Aricept
Real Stories TV
SILVER
Saatchi & Saatchi Consumer Healthcare and Bristol-Myers Squibb/Sanofi-Aventis for Plavix
Formidable Campaign
Best Unbranded TV Advertisement/Campaign
GOLD
GSW Worldwide and Roche
Happy Feet
SILVER
Young and Rubicam and Bayer HealthCare
Not Gonna Take It
Best Total Integration Program for Small Companies
Sponsored by Concentric
GOLD
AbelsonTaylor and Zimmer for Gender Knee
Gender Knee Art Gallery
SILVER
HC&B Healthcare Communications and Menninger for Menninger Mental Health Epicenter
Imagine/Miracles in Mind
Best Total Integration Program for Large Companies
GOLD
GSW Worldwide and Roche for Tamiflu—Happy Feet
fluFACTS.com
SILVER
Euro RSCG Life x2 and Bristol-Myers Squibb
Light to Unite
