May 01, 2007
AMP rebrands to Association of Medical Media
The Association of Medical Publishers is rebranding as the Association of Medical Media in a nod to the medical advertising agencies that make up one of its key constituencies.
Warc anticipates global adspend growth this year to ring in at a healthy 4.7%, or $572bn (£410bn).
Brands should refrain from tweets that are over 100 characters, according to Twitter's director of brand strategy.