Congratulations to all the finalists of the MM&M Awards 2010, the winners of which will be named at our gala awards dinner in New York on the evening of October 12:
MM&M Awards 2010 Finalists
Best Healthcare Consumer Media Brand
- dLife
- Health.com Integrated Solutions
- Patient Resource Cancer Guide
- POZ
- myRegence.com
Best Healthcare Professional Media Brand
- Healthcare Journal of Baton Rouge
- Oncology Net Guide
- Oncology & Biotech News
- PrenatePERL.com
- ReachMD
Best Use of Direct Marketing to Consumers
- Beacon Healthcare Communications and Allergan — My Tears, My Rewards
- CDMi Connect and Eisai — Read My Lips
- Euro RSCG Life Chelsea and Bristol-Myers Squibb — Reyataz Photo Contest
- Medical Minds Healthcare Communications and Novasys Medical — Stand Up to Urine Leaks!
- The Agency Inside Harte-Hanks and Allergan — Latisse LashPerks Consumer Conversion and Retention Program
Best Use of Direct Marketing to Healthcare Professionals
- Ferguson, part of CommonHealth, and Johnson & Johnson Consumer Healthcare — Flossology
- Pacific Communications and Allergan — Spring Direct Mail Campaign
- Pacific Communications and Allergan — Are You Getting What You Asked For?
- Saatchi & Saatchi Healthcare Innovations and Sanofi Pasteur— Pentacel Vaccine Celebrate Scrapbook
- The Agency Inside Harte-Hanks and Abbott Laboratories — Simply Synthroid
Best Use of Public Relations
- Abbott Laboratories and Abbott — Abbott’s First-in-Class MitraClip Therapy Makes Headlines
- Chandler Chicco Agency and Allergan — “Botox Cosmetic: Express Success” Charitable Education Campaign with Vanessa Williams and Dress for Success
- Communications Strategies and Teva Women’s Health — Plan B One-Step Spring Break Guerrilla Marketing Campaign
- Lippe Taylor Brand Communications and Lumenis — Miracle Treatment of Lifelong Scars
- Novo Nordisk Inc. and Marina Maher Communications (2010) and Biosector 2 (2009) — Charlie Kimball Race with Insulin
Best Branded Website
- DevicePharm and Abbott Medical Optics — My Cataract Solution
- Euro RSCG Life 4D and Sanofi-Aventis — WhyInsulin.com
- evoke interaction and Stephanie Lamenta — Doc&Diva
- Greater Than One and Sepracor — Omnaris
- HC&B Healthcare Communications and US Oncology — US Oncology Corporate Website
Best Disease/Education Website
- Compass Healthcare Marketers and BioMarin Pharmaceutical — PKU.com
- GyroHSR and LifeCell Corporation — BreastReconstructionMatters.com
- Hill Holliday and Novartis — 1in3people
- Integrative Logic LLC and Galderma Laboratories — RosaceaFacts.com
- Medimmune and Digitas Health— Good To Share
Best Online Patient Relationship/Support Program
- Cline Davis & Mann Princeton and Novo Nordisk — Changing Possibilities-US.com
- Hamilton Communications and Immune Deficiency Foundation (IDF) with an educational grant from Baxter Healthcare — IDF Common Ground Website
- Klick Communications and Allergan — My Lap-Band Journey Patient Support Program
- The Agency Inside Harte-Hanks and Merck & Co. — Januvia Relationship Marketing Program
- Torre Lazur McCann and Axcan Pharma — CareFirst for Life Patient Support Program
Best Use of Social Media
- Chamberlain Healthcare Public Relations and Boehringer Ingelheim — Making Sense of Diabetes through User-Generated Content
- Ignite Health and Ignite Health — FDASM.com
- LehmanMillet and Abbott Nutrition — NightNurse Nation
- Siren Interactive and National Organization for Rare Disorders — NORD
- WCG and ZENO — Zeno Hot Spot
Best Interactive Initiative for Consumers
- dLife
- Everyday Health — Everyday Health’s Symptom Checker
- ghg and National Healthy Mothers, Healthy Babies Coalition — text4baby Mobile Health Initiative
- Ignite Health and Eli Lilly — Diabetes Virtual Kitchen
- Morsekode and UnitedHealthcare — Health Care Lane
Best Interactive Initiative for Healthcare Professionals
- Blue Diesel and Johnson & Johnson — Ethicon Biosurgery Tablet PC and Mobile Initiative
- Concentric Pharma Advertising and Johnson & Johnson — Acuvue Oasys Pod Ride
- Group DCA and Alcon Laboratories — The Flight School for Systane Ultra
- Group DCA and AstraZeneca — Nexium Golf Challenge
- Williams Labadie and Astellas Pharma US — ASNC 2009 Interactive Experience
Best Individual Consumer Print Advertisement
- Anderson DDB Health & Lifestyle and DePuy Orthopaedics — Cane Club
- HC&B Healthcare Communications and The Menninger Clinic — Adolescent Therapy Program
- Hill Holliday and Emblem Health — Cubicle
- Saatchi & Saatchi Wellness and AstraZeneca — Seroquel XR Fade
- Saatchi & Saatchi Wellness and AstraZeneca Pharmaceuticals — Nighttime Heartburn
Best Overall Consumer Print Campaign
- CDMi Connect and Genentech — No Way RA
- EvoLogue, part of CommonHealth, and Abbott Diabetes Care, FreeStyle Promise Patient Support Program — FreeStyle Promise Painter
- Hill Holliday and Emblem Health — The Plan That Works
- McCann Erickson HumanCare and GlaxoSmithKline — Attention: Shoes & Perfume
- NYU Langone Medical Center and NYU Langone Medical Center — Any Given Moment
Best Individual Professional Print Advertisement
- AbelsonTaylor and Takeda — Kapidex
- Cline Davis & Mann Princeton and Shire — Intuniv Ad
- GSW Worldwide and Dyax — When the Body Attacks Itself Launch
- LehmanMillet and Abbott Nutrition — Absorbing Science
- Wishbone-ITP and CardioNet — Tree
Best Overall Professional Print Campaign
- Anderson DDB Health & Lifestyle and Philips Healthcare — People Powered Health Care
- Cline Davis & Mann Princeton and Shire — Intuniv
- Draftfcb Healthcare NY and Centocor Ortho Biotech — Stelara “361”
- StoneArch Creative and Virtual Radiologic — Body of Work
- Stonefly Communications Group and Abbott Nutrition — Illumination
Best Professional Print Campaign for Product Launches
- AbelsonTaylor and Eisai — Banzel Launch
- AbelsonTaylor and Takeda — Kapidex
- Flashpoint Medica and Ipsen Pharmaceuticals — Extend Relief
- ICC and Ortho-McNeil-Janssen Pharmaceuticals — Nucynta
- Pacific Communications and Allergan — Dex Appeal
Best Professional Sales Aid
- Cline Davis & Mann Princeton and Schering-Plough/Merck — The NuvaRing Patient Hesitation Tool
- Dudnyk and Inspire Pharmaceuticals — AzaSite “Metal Man”
- GSW Worldwide and Covidien — Cap the Cough
- Palio and URL Pharma — Tough Guys
- Saatchi & Saatchi Healthcare Innovations and Sanofi Aventis — SculptraAesthetic
Best Corporate Marketing Campaign
- Cline Davis & Mann Princeton and Gilead Sciences — The Wave of Hope
- Draftfcb Healthcare NY and Cephalon Oncology — Cephalon Oncology “Every Cancer Counts”
- Draftfcb Healthcare NY and Talecris — Prolastin-C “New Formula” Relaunch
- Torre Lazur McCann and Novartis — TLM Novartis Congratulations
- Wishbone-itp and Medical Advertising Hall of Fame — Lacrimation
Best Agency Self-Promotion
- Cline Davis and Mann — CDM World Agency Website
- Draftfcb Healthcare NY — Draftfcb Healthcare “Brand Super Heroes” Interactive Ad
- Draftfcb Healthcare NY — Draftfcb Healthcare Self-Promotion Video Shorts
- Eveo — Eveo
- The CementBloc — Blocism
Best TV Advertisement/Campaign
- Euro RSCG Tonic and GlaxoSmithKline — Advair Asthma Branded Television “I Never Knew”
- McCann Erickson HumanCare and GlaxoSmithKline — Attention TV “Perfume”
- Saatchi & Saatchi Wellness and AstraZeneca — Seroquel XR “Fade”
- Saatchi & Saatchi Wellness and AstraZeneca Pharmaceuticals — Nighttime Heartburn
- Sanofi-Aventis US and MRM Worldwide — P.A.D Campaign “Someone Who Cares”
Best Over-The-Counter Product Advertisement/Campaign
- AbelsonTaylor and Abbott Nutrition — Ensure “Nutrition in Charge”
- AbelsonTaylor and Abbott Nutrition — Similac 2009 Shielded Campaign
- AbelsonTaylor and Abbott Nutrition — PediaSure “Food Pyramid”
- Adair-Greene and Stiefel Laboratories — Get Your Game On
- Medicus Life Brands and Procter & Gamble Oral Health — Virtually Plaque Free
Best Total Integration Program for Small Companies
- GCI Health and Biogen Idec — Leveraging a Culturally Relevant Platform to Bring Treatment Benefits to Life
- Hill Holliday and Emblem Health — The Plan That Works
- LEVEL Brand and Medica — COBRA
- MedImmune and Digitas Health — Good To Share
- Stratagem Healthcare Communications and John Muir Health — JMH Primary Care
Best Total Integration Program for Large Companies
- Draftfcb Healthcare NY and Centocor Ortho Biotech — Stelara “361”
- Gallo and Medtronic Diabetes — Connect The Dots
- GSW Worldwide and Covidien — Cap The Cough
- Medtronic MiniMed — Lenny the Lion: Medtronic Diabetes
- Publicis Healthcare Communications Group and AstraZeneca — Seroquel XR “Fade”