AstraZeneca debuts new patient assistance effort
The ad made its debut in publications such as The Wall Street Journal, USA Today, Newsweek, Jet and Inland Empire Hispanic News. Web placement includes WSJ.com.
“This is a long-term commitment of AstraZeneca to communicate news about our patient assistance program…as a reflection of what our company stands for,” Abby Baron, AZ manager, media relations, said by e-mail.
The firm expanded its main assistance program to help qualifying families of four earning $60,000 or less per year (up from $50,000) or qualifying individuals earning $30,000 or less per year (up from $24,500), a change it says could help an additional 3.8 million people. It also recently announced a new program that provides savings on AZ drugs to Medicare Part D beneficiaries, as well as 2007 community-based education and outreach initiatives in support of Part D.
Both online and print ads promote AZandMe.com and use the tagline “Healthcare for people. Imagine that.”