Company news: Pfizer; Celebrity-awareness-palooza
Amgen launched an awareness campaign dubbed “Chemotherapy: Myths or Facts” and fronted by actress Maura Tierney, who was diagnosed with and treated for an aggressive form of breast cancer in 2009. The campaign, based at chemomythsorfacts.com, aims to dispel myths and misperceptions about chemo. Tierney is best known for playing Abby on ER. While the campaign is unbranded, Amgen's products include Neulasta, which helps to ward off infection in patients undergoing chemo for certain cancers.
Janssen is promoting awareness of inflammatory bowel disease (IBD) with a song by American Idol finalist Casey Abrams. Dubbed “Chip on Your Shoulder,” the song and accompanying music video, which are housed at IBDIcons.com (viewable upon registration), were inspired by Abrams's personal experience with the disease. The site is unbranded, though ticking a box on the registration form sends viewers to a Janssen questionnaire that promises “information about products and services.” Abrams finished sixth on Season 10 of American Idol, despite flare-ups of his ulcerative colitis, and his debut album drops this week. Janssen products in that category include Remicade and Simponi.
Celebuchef Chef LaLa signed on for a Merck food and health tour aimed at educating Hispanics in Southern California about type 2 diabetes and encouraging healthy lifestyle changes. Dubbed Sazone Su Salud, or Season Your Health, the tour features live cooking demonstrations in Bakersfield, LA and Orange County. Merck's diabetes portfolio includes Januvia and Janumet.