Company news: Pfizer, Medialets
Advertisers are giving mobile more than a second look. A report by ad platform developer Medialets shows that 40% of its first-quarter clients deployed ads that ran across multiple platforms at once, including handsets, tablets, mobile web and mobile apps. This is double the same percentage clients used in the first quarter of 2011. Medialets also outlined a few mobile sweet spots, including the following: mobile rich-media ads have an enagement rate that is 35% higher than those without video. Plus, consumers spend around 20 seconds with mobile rich-media ads, which can jump to over a minute if they include a game.