LyonHeart Communications is partnering with Kazaam Interactive, a digital marketing agency whose lead partners were founders of Johnson & Johnson's internal digital solutions team. New York-based LyonHeart is part of Omnicom's TBWA\WorldHealth network.
Spectrum Science Communications, a Washington, DC-based health and science communications shop, is rebranding as Spectrum. The company, which recently opened an office in New York, has also launched a partnership with health policy and financing boutique firm Simon & Company.
B&Y Communications is merging with Rosica Strategic Public Relations, a PR, branding and cause marketing company. B&Y's Susan Youdovin, Kathryn Kempf and Marybeth Nibley will serve as Rosica's healthcare division.