GSK sponsors tribute to Larry King

GlaxoSmithKline sponsored CNN's 50th anniversary tribute to Larry King, together with ING Direct.

June 1, 2007

4:00 am

GSK sponsored CNN’s 50th anniversary tribute to Larry King, together with ING Direct. The sponsorship package for the show, broadcast April 16, included ads, tagged tune-ins, tagged print ads and on-air billboards, MediaWeek reported.

From the June 01, 2007 Issue of MM+M - Medical Marketing and Media

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