The European Commission is hoping a new verified pharmacy logo will keep Internet users away from unapproved drugs and distributors.
PMLive reports that the new logo—which works like Twitter’s authenticated account indicator—will start popping up over the summer. The expectation is that shoppers will click on the logo, and if it is an authentic logo and site, the click will lead them to a national database of approved online and brick-and-mortar retailers.
The logo includes the pharmacy green cross found across Europe as well as the local nation’s flag.
