April 17, 2007
GlaxoSmithKline pulls Imus advertising prior to DJ’s dismissal
GlaxoSmithKline was among the advertisers to pull its ads from Don Imus’ talk show amid the controversy caused by remarks he made about the Rutgers University women’s basketball team. According to TNS Media Intelligence, GlaxoSmithKline was the No. 5 advertiser on the MSNBC telecast of Imus’ show during 2006, spending $277,900. “The bottom line is that we have suspended our advertising with MSNBC until we can determine that we can have a level of confidence that our media standards are being adhered to,” GlaxoSmithKline spokeswoman Nancy Pekarek told MM&M. Pekarek said Glaxo did not buy any advertising space on Imus’ radio program. “What we did do was buy advertising on MSNBC. That put us on a rotation and that’s how the ads appeared on MSNBC in that time slot,” she said. Glaxo was among a number of companies to remove their advertising from Imus’ show prior to the shock jock’s firing over racially insensitive remarks last week.