H&K lands DeSalva to head global healthcare
DeSalva, who was previously worldwide managing director of the healthcare practice at GCI Group, the PR arm of WPP's Grey Global Group, becomes director, worldwide healthcare practice at Hill & Knowlton.
Before joining GCI group, DeSalva spent six years at Bristol-Myers Squibb (BMS), where she coordinated marketing and government relations teams in Europe to drive reimbursement and adoption of anti-cancer treatments, developed corporate affairs strategy for Latin American and Asia Pacific markets, and led strategic planning and health programs at the BMS Foundation.
DeSalva's is the latest in a string of recent high-level moves at the healthcare practices of top PR agencies. She replaces Paul Oestreicher, who left to head the New York office and healthcare practice of Zeno Group. Oestreicher, in turn, replaced Charlotte Wray, who left Zeno Group to launch Mosaic, a new healthcare firm backed by Omnicom's Brodeur Group.
GCI Group has not named a replacement for DeSalva.