Nineteen percent of docs refuse to see reps: survey
Nineteen percent of US office-based physicians refuse to see drug and device industry sales reps, according to a recent analysis conducted by healthcare marketing firm SK&A Information Services.
Another 22.7% require reps to set an appointment, the survey found.
“The old days of walking into an office and bumping into the doctor are waning,” Dave Escalante, SK&A president said in a statement.
The SK&A study was based on a telephone survey of 180,000 doctors during the fourth quarter of 2007.
About 5% of surveyed physicians will visit with reps only on specific days of the week and 3.2% percent have restricted their access to specific times of the day with lunch time being the most popular.
Meanwhile, nearly 73% of physicians surveyed will take details from reps at any time of day or any day of the week, the survey said.
|When are Physicians Available to See Drug and Device Sales Reps?|
|Will see reps any time or any day||72.7%|
|Will see reps only on specific days of week||5.0%|
|Will see reps only during specific times of day||3.2%|
|Will not see reps any time or any day||19.1%|
|Appointment required to see physician||22.7%|
|-Source: SK&A Information Services