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Xanodyne Pharmaceuticals has appointed Gary Shangold, MD, FACOG, chief medical officer and Timothy Arendt VP of sales. Both will report to Greg Flexter, Xanodyne president and CEO. Shangold, an obstetrician/gynecologist and reproductive endocrinologist, will oversee Xanodyne's late-stage pipeline in women's health and pain management. He has held leadership roles at Johnson & Johnson, the RW Johnson Pharmaceutical Research Institute and Serono, as well as academic positions in the field of OB/GYN and reproductive endocrinology at Harvard Medical School and Massachusetts General Hospital. He is a past president of the American Academy of Pharmaceutical Physicians, past president of consulting company Convivotech and past president, CEO and director of NovaDel Pharma. Arendt most recently had been SVP and GM of Valeant Pharmaceuticals' US Pharmaceuticals division. Prior roles included sales and marketing positions at GlaxoSmithKline and director of marketing in GSK's Care Management Division.



AbelsonTaylor, the largest independent advertising agency in the healthcare field, has promoted Michelle Dwyer to senior art director. Dwyer, previously art director, will continue her work on US and global brands in the areas of acid reflux and oncology. She reports to Stephen Neale, SVP, executive creative director. Before joining AbelsonTaylor in 2006, she spent three years as art director at Williams-Labadie, a healthcare agency in Chicago, where she handled professional and consumer healthcare accounts. Prior to that, she was associate art director at Flair Communications, a promotional agency in Chicago. Her work has garnered honors from both the Rx Club and MM&M Awards.


Pacific Communications has welcomed two former colleagues back to the agency, Christie Cruz and Nicole Stark. Cruz, who left Pacific after attaining the role of senior copywriter, returned as associate creative director, will oversee creative work on Botox Cosmetic, Juvederm injectable gel and other facial aesthetic products for client Allergan. Among her intervening assignments, she had been CD at DevicePharm, ACD at Ignite Health and group creative leader at FCB Healthcare (now Draftfcb Healthcare). Stark, who previously worked with Allergan on physician-dispensed skin care products, rejoins as account supervisor on the Botox Cosmetic team. Among her past roles, she had been a sales rep with McNeil Consumer and Specialty Pharmaceuticals and an account executive at Bates USA Advertising and at Campbell Mithun.



PDI, Inc, a provider of commercialization services to the biopharmaceutical industry, has named Peter B. Tilles as president of TVG Marketing Research and Consulting, effective immediately. Tilles has more than 20 years experience in marketing, strategy, sales and business development. His expertise is in identifying new profitable revenue sources and driving business growth. Tilles is a co-founder and currently serves on the board of directors of MedAvante, a pharmaceutical R&D services company conducting centralized assessments for mood disorder clinical trials. He is also co-founder of RecordMyCalls.Com, an internet-based consumer protection/telecommunications company focused on providing virtual digital call recording capabilities to consumer's and small/medium sized businesses. Prior to his entrepreneurial career, Tilles spent several years with Citigroup and UBS where he led or co-led the development of two online banking and brokerage businesses as well as multiple strategic planning initiatives. Most recently, Tilles was a consultant with The Bancorp Bank, focusing on a broad-range of strategic planning, product development and management areas. Tilles is also board president of The Susan G. Komen Breast Cancer Foundation of Central & Southern New Jersey. 
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