MANUFACTURERS
Xanodyne Pharmaceuticals has appointed Gary Shangold, MD, FACOG, chief medical officer and Timothy Arendt VP of sales. Both will report to Greg Flexter, Xanodynepresident and CEO. Shangold, an obstetrician/gynecologist and reproductiveendocrinologist, will oversee Xanodyne’s late-stage pipeline in women’s healthand pain management. He has held leadership roles at Johnson & Johnson, theRW Johnson Pharmaceutical Research Institute and Serono, as well as academicpositions in the field of OB/GYN and reproductive endocrinology at Harvard MedicalSchool and Massachusetts General Hospital. He is a past president of theAmerican Academy of Pharmaceutical Physicians, past president of consultingcompany Convivotech and past president, CEO and director of NovaDel Pharma.Arendt most recently had been SVP and GM of Valeant Pharmaceuticals’ USPharmaceuticals division. Prior roles included sales and marketing positions atGlaxoSmithKline and director of marketing in GSK’s Care Management Division.
AGENCIES
AbelsonTaylor, thelargest independent advertising agency in the healthcare field, has promoted MichelleDwyer to senior art director. Dwyer, previouslyart director, will continue her work on US and global brands in the areas ofacid reflux and oncology. She reports to Stephen Neale, SVP, executive creative director. Before joining AbelsonTaylor in 2006,she spent three years as artdirector at Williams-Labadie, a healthcare agency in Chicago, where she handledprofessional and consumer healthcare accounts. Prior to that, she was associateart director at Flair Communications, a promotional agency in Chicago. Her workhas garnered honors from both the Rx Club and MM&M Awards.
Pacific Communicationshas welcomed two former colleagues back to the agency, Christie Cruz and Nicole Stark. Cruz, who left Pacific after attaining the role ofsenior copywriter, returned as associate creative director, will oversee creative work on BotoxCosmetic, Juvederm injectable gel and other facial aesthetic products for clientAllergan. Among her intervening assignments, she had been CD at DevicePharm, ACDat Ignite Health and group creative leader at FCB Healthcare (now Draftfcb Healthcare). Stark, who previouslyworked with Allergan on physician-dispensed skin care products, rejoins as accountsupervisor on the Botox Cosmetic team. Among her past roles, she had been asales rep with McNeil Consumer and Specialty Pharmaceuticals and an accountexecutive at Bates USA Advertising and at Campbell Mithun.
SUPPLIERS
PDI, Inc, a provider of commercialization services to the biopharmaceuticalindustry, has named Peter B. Tilles as president of TVG Marketing Research andConsulting, effective immediately. Tilles has more than 20 years experience inmarketing, strategy, sales and business development. His expertise is inidentifying new profitable revenue sources and driving business growth. Tillesis a co-founder and currently serves on the board of directors of MedAvante, apharmaceutical R&D services company conducting centralized assessments formood disorder clinical trials. He is also co-founder of RecordMyCalls.Com, aninternet-based consumer protection/telecommunications company focused onproviding virtual digital call recording capabilities to consumer’s andsmall/medium sized businesses. Prior to his entrepreneurial career, Tillesspent several years with Citigroup and UBS where he led or co-led thedevelopment of two online banking and brokerage businesses as well as multiplestrategic planning initiatives. Most recently, Tilles was a consultant withThe Bancorp Bank, focusing on a broad-range of strategic planning, productdevelopment and management areas. Tilles is also board president of The SusanG. Komen Breast Cancer Foundation of Central & Southern New Jersey.
