People News: Bristol-Myers Squibb and Bausch and Lomb
Bausch and Lomb named Jane Mazur VP, public relations, global/North America vision care. Mazur joins the company from Ogilvy PR, where she was EVP, director of national media.
Novocure and Glue Advertising put on a Facebook Live event promoting the cancer treatment Optune in March.
Warc anticipates global adspend growth this year to ring in at a healthy 4.7%, or $572bn (£410bn).
Brands should refrain from tweets that are over 100 characters, according to Twitter's director of brand strategy.