People News: Celgene and Avantium
Avantium appointed Gunnar Staaf CEO of its pharmaceutical business. Staaf previously worked at Serentis, Astellas Pharma, Novartis and Eli Lilly.
Amgen and Novartis enlisted Arnold Worldwide, Wavemaker, and Starcom Media Group for its Speak Your Migraine campaign.
Novocure and Glue Advertising put on a Facebook Live event promoting the cancer treatment Optune in March.
Warc anticipates global adspend growth this year to ring in at a healthy 4.7%, or $572bn (£410bn).