Pfizer is now @Pfizer
Pfizer now owns its @Pfizer presence. A third party beat the drugmaker to the handle when the company decided to join the Twitterverse four years ago, forcing it use @Pfizer_news.
PMLive reports that the firm won't say how it came to own the @Pfizer handle, but the company is planning to keep both live. @Pfizer will be an overall newsfeed (“Regular sunscreen use reduces appearance of aging by up to 24%,” “Have you seen Pfizer on Facebook? Check us out & Like us”) and has tweets, like the sunscreen one, that reach beyond PMLive's Wednesday report, while @Pfizer_news will keep readers up-to-date on press releases.