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Digital deliverance: 4 ways marketers can make content more engaging for HCPs

Despite a rash of pessimism, HCPs remain engageable. Marketers must utilize open medical education hubs and CME town halls — among other tactics — to make content more engaging.
GSK digital leader brings tech flair

GSK consumer healthcare chief digital officer Marc Speichert talks about being a builder.
POC community makes good on promises of transparency and accountability

After a scandal with one of point of care's biggest players, we examine how the community is living up to its promise of greater transparency.
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April 15, 2008

Product news

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Abbott announced the availability of its FreeStyle Freedom Lite Blood Glucose Monitoring System.

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