Cannes judges on why one campaign just missed the top Pharma Lions prize.
Unilever is trialling a new agency model which will see creative agency talent within a holding group integrated into a single team.
Opioid supply levels drop; Azar criticized for attending college reunion during border crisis; CVS CEO confident about Aetna deal.
The goal of the product is to educate MS patients about the effect the disease has on cognition.
GoodRx in sales talks; Heron receives breakthrough therapy designation for pain treatment; Novo's diabetes pill proves effective in clinical trials.
Recent healthcare trends, including a physician shortage and the rise of value-based care centers, have put NPs and PAs on the fast track to recruiter popularity. Marketers, take note.
Dr. Atul Gawande named CEO of Amazon, J.P. Morgan, Berkshire Hathaway healthcare venture; Facebook tries to curb illegal opioid sales; More sales layoffs at Purdue Pharma.
New advertising will account for a $24 billion investment this year.
As the Cannes CMO Growth Council meets, marketers weigh in on what they're looking to gain from the Festival and this year's changes.
Kardashian's previous posts for Duchesnay's morning sickness treatments were slammed by the FDA for not including side effects or risk information.
White House to roll out Affordable Care Act rule change; CVS Health teams up with Postal Service; Roche to buy rest of Foundation Medicine.
The Federal Bureau of Investigation is looking into media trading and transparency in the US advertising market.
Judges awarded the category's top prize to New York's John X. Hannes on behalf of Montefiore. They also handed out eight Gold Lions.
Since the inception of the award in 2014, the pharma Grand Prix has only been awarded twice.
Here are the Lions Health winners in the pharma category.