Lilly Icos’ Cialis was identified as the pharmaceutical product site with the highest percent of visitors requesting a prescription after visiting, a new study says. Cialis was followed by Pfizer’s Viagra, AstraZeneca’s Nexium, Sepracor’s Lunesta and Sanofi-Aventis’ Allegra respectively, according to the results of the study conducted by market research firm Manhattan Research. The study, titled ePharma Consumer v6.0: The Future of Integrated DTC Marketing, provides data on over 100 pharmaceutical product sites and consumer actions as polled from 4,965 US adults. The Manhattan Research study further identified Sanofi-Aventis’ Ambien CR Web site as the top Rx product site driving prescription requests after visiting the site by prescription volume. Ambien CR was followed by Sanofi-Aventis’ Allegra, GlaxoSmithKline’s Wellbutrin XL, Sepracor’s Lunesta and AstraZeneca’s Lunesta respectively. Further details of the ePharma Consumer v6.0 study will be made available during a Webinar being offered by Manhattan Research today.
Cialis, Ambien CR top sites driving prescription requests, study says
Lilly Icos’ Cialis was identified as the pharmaceutical product site with the highest percent of visitors requesting a prescription after visiting, a new study says.
