Pfizer, in the midst of revamping its CME department, scored a coup with the recent hiring of Maureen Doyle-Scharff, MBA, as director, medical education, US external medical affairs.
Doyle-Scharff comes from the Ross Products division of Abbott Labs, where for the last two years she directed healthcare education, policy and programs. She will remain in Ohio, where Ross is headquartered, while her new position is based in New York City.
A well-known advocate of CME among all provider groups, Doyle-Scharff holds positions on the boards of medical education advocacy groups. Before joining Ross, she was executive director, professional and strategic customer alliances for Johnson & Johnson.
Pfizer’s Medical Education Grants department, under the direction of Mike Saxton, MEd, senior director, team leader, is placing more emphasis on the competency of personnel.
Earlier this year, the firm made reviewers in the department re-interview for jobs, with candidates required to meet higher standards.
Bringing in someone of high stature—who shares his vision—could put Saxton in a better position to implement his plans, say people familiar with the matter.
“Pfizer and others continue to strengthen their team,” said Tony Iacono, president, Access Medical Network. “The increased competencies will raise the bar throughout the CE community, better serving healthcare providers.”
From the November 01, 2007 Issue of MM+M - Medical Marketing and Media
