Pro Ad Report: All the data on medical journal spending in 2016
Every six months, when Kantar Media releases its latest batch of journal ad data, pundits look for signs of print's imminent demise. And every six months, they find instead a resilient channel, down a touch from its pre-recession heyday — and, overall, only slightly off its all-time 2015 high. Here's the latest snapshot of print advertising's fortunes as we approach the end of the second decade of the digital era.
Source: Kantar Media