Communications

Unilever brings holding group creative teams together for new agency model trial

Unilever brings holding group creative teams together for new agency model trial

Unilever is trialling a new agency model which will see creative agency talent within a holding group integrated into a single team.

Comms outreach efforts pass the test for Interpace

Comms outreach efforts pass the test for Interpace

A combination of traditional and modern comms tactics help molecular diagnostic testing company Interpace craft messages that resonate with all key audiences.

How women can empower themselves to close biopharma's gender pay gap

How women can empower themselves to close biopharma's gender pay gap

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Women healthcare leaders discussed the gender pay gap and tools for women to advocate for themselves on stage at MM&M's Hall of Femme event Thursday.

Ogilvy unveils new identity: CEO Seifert explains agency's new structure and purpose

Ogilvy unveils new identity: CEO Seifert explains agency's new structure and purpose

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Ogilvy is ditching Mather, introducing a new corporate identity and cementing months of streamlining with a simplified organizational structure that chief executive John Siefert says will "build a new model for our industry".

The story behind Sanofi's tweet: 'Using our medicines as a crutch for bad behavior is not appropriate'

The story behind Sanofi's tweet: 'Using our medicines as a crutch for bad behavior is not appropriate'

Why Sanofi felt "obligated" to respond to Roseanne Barr's claim of "Ambien tweeting."

Ambien maker Sanofi's response to Roseanne: 'Racism is not a side effect'

Ambien maker Sanofi's response to Roseanne: 'Racism is not a side effect'

The drugmaker clapped back to Roseanne Barr's comment that she was "Ambien tweeting" when she made racist remarks about Valerie Jarrett.

Health diagnostic startup Nanobiosym brings on Finn Partners as AOR

Health diagnostic startup Nanobiosym brings on Finn Partners as AOR

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Nanobiosym hired the agency shortly after its proprietary technology was approved by the FDA.

Johanna Skilling, Ogilvy CommonHealth Worldwide

Johanna Skilling, Ogilvy CommonHealth Worldwide

Johanna Skilling is head of planning of Ogilvy CommonHealth Worldwide.

Neera Chaudhary, Golin

Neera Chaudhary, Golin

Neera Chaudhary is global president of healthcare of Golin.

Wendy Lund, GCI Health

Wendy Lund, GCI Health

Wendy Lund is CEO of GCI Health.

Susan Lodise, Publicis

Susan Lodise, Publicis

Susan Lodise is SVP, group account director of Publicis.

WPP chairman Quarta should be ousted over Sorrell report, advisory group tells shareholders

WPP chairman Quarta should be ousted over Sorrell report, advisory group tells shareholders

Roberto Quarta faces a potential shareholder revolt at next month's AGM after advisory group Glass Lewis recommended that shareholders vote against his re-election.

Long live the king: reflections on Sorrell's reign

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Sorrell was good copy. He got into bruising takeover fights, took on media owners in trading negotiations, sued rivals and former employees, and clashed repeatedly with WPP's shareholders over his pay.

Sorrell praises Trump economy, warns about Amazon, China

Sorrell praises Trump economy, warns about Amazon, China

The former WPP chief executive shared his view on technology, the economy, and politics on Tuesday at Techonomy NYC 18.

GSK reviews $1.76 billion global media

GSK reviews $1.76 billion global media

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Pharma giant GlaxoSmithKline has reportedly launched a review of its $1.76 billion global media agency arrangements, putting MediaCom and PHD on alert.

Trust in health sector takes a hit in major markets, Edelman research finds

Trust in health sector takes a hit in major markets, Edelman research finds

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The healthcare sector has suffered a dip in public trust in major markets including France, India and the US, but Britons remain among the more trusting globally, according to the Edelman Health Trust Barometer.

Merck's Gerberding, Publicis Health's Colucci call for courage in tackling gender parity

Merck's Gerberding, Publicis Health's Colucci call for courage in tackling gender parity

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Both leaders were honored at Healthcare Businesswomen's Association 2018 Woman of the Year event in New York.

How pharma and healthcare shifted strategies post-blockbuster drug success

How pharma and healthcare shifted strategies post-blockbuster drug success

Remedy Health Media's Mike Collins discusses ways pharma and healthcare companies have shifted their strategies in the years after the success of blockbuster drugs.

Health brands need to consider the human side of patients, HCPs, and stakeholders

Health brands need to consider the human side of patients, HCPs, and stakeholders

Croom Lawrence and Kent Groves of Merkle Health explain being human.

Rbb Communications' Srikant Ramaswami on yoga, 'think time,' and his mentors

Rbb Communications' Srikant Ramaswami on yoga, 'think time,' and his mentors

Rbb Communications' EVP of global and emerging markets, healthcare Srikant Ramaswami discusses how he keeps sane with his busy schedule and what inspires him.

Duncan Arbour, Syneos Health Communications

Duncan Arbour, Syneos Health Communications

Duncan Arbour is SVP of innovation at Syneos Health Communications.

Edie DeVine, GCI Health

Edie DeVine, GCI Health

Edie DeVine is SVP, U.S. director of medical and health technology at GCI Health.

Greg Matthews, W2O Group

Greg Matthews, W2O Group

Greg Matthews is managing director, healthcare and founder, MDigitalLife at W2O Group.

Donna Murphy, Havas Health & You

Donna Murphy, Havas Health & You

Donna Murphy is global CEO of Havas Health & You.

Dan Renick, Precision Value & Health

Dan Renick, Precision Value & Health

Dan Renick is president of Precision Value & Health.

Marcus Sigurdsson, McCann Health

Marcus Sigurdsson, McCann Health

Marcus Sigurdsson is global chief digital officer of McCann Health.

Top 40 Healthcare Transformers of 2018

Top 40 Healthcare Transformers of 2018

Here are the 40 upstarts and veterans who are transforming the healthcare industry.

Data-driven. Obsessive. A little pushy. Meet this year's Top 40 Healthcare Transformers

Data-driven. Obsessive. A little pushy. Meet this year's Top 40 Healthcare Transformers

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Those on the vanguard of transformation include a number of upstarts and veteran gurus taking on historic challenges plaguing health data.

Mark Read interview: WPP must focus more on clients and less on how we organize ourselves

Mark Read interview: WPP must focus more on clients and less on how we organize ourselves

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Mark Read has said WPP needs to focus more on clients and less on how it organizes itself.

WPP begins post-Sorrell era with flat revenues as slowdown eases

WPP begins post-Sorrell era with flat revenues as slowdown eases

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Revenue for WPP's health and wellness, brand consulting, and specialist communications unit grew 2% in first quarter of 2018 to $1.47 billion.