Database marketing agency Merkle announced the launch of a healthcare marketing practice to be headed by Jeff Wiltrout, previously director, integrated marketing and media services at GlaxoSmithKline. The practice will focus on providing data-driven marketing strategy and integrated communications to companies within the healthcare and pharmaceutical sectors.
iMedica, a healthcare software solutions developer for physicians practices, announced the availability of its Patient Relationship Manager (PRM) 2009. PRM 2009 is the latest version of the company’s electronic health record and practice management solution.
