Lilly extended its partnership with Chicago Bears quarterback Jay Cutler through a program that will provide $1,000 to the American Diabetes Association for every touchdown pass Cutler completes this season. Funds raised through the Touchdowns for Diabetes program will help send children with diabetes to ADA’s summer camps. For every completed pass that isn’t a touchdown, Lilly will donate $100.
New Jersey-based Biovail Pharmaceuticals was sentenced to pay $22.2 million after pleading guilty in a federal court to charges of conspiracy and paying kickbacks to doctors for prescribing or recommending Cardizem LA, a blood pressure drug, according to an AP report. The company will also pay a $2.4 million civil penalty.
Not-for-profit health insurer Kaiser Permanente extended its long-running “Thrive” campaign with a new 30-second spot. The campaign will also resurrect is “When I Grow Up” spot, and will run a Spanish-language version of its “Mural” spot. The $50-million, multi-year Thrive campaign was created by Campbell-Ewald.
