Heritage Pharmaceuticals and Ipca Laboratories have entered in to a strategic alliance for the development, supply and marketing of generic pharmaceutical products for the US prescription drug market. Under the agreement, Ipca shall develop and register selected products for US ANDA submission and Heritage retains sales and marketing rights to such products. The parties shall share net profits from the sales proceeds post-launch. Heritage Pharmaceuticals Inc. is an emerging generic pharmaceutical company engaged in the acquisition, licensing, development, marketing, sale and distribution of generic pharmaceutical products for the global prescription drug markets. Heritage launched its US label in 2006. Ipca Laboratories, based in Mumbai, India, is engaged in the manufacturing and marketing of a range of pharmaceuticals with a focus on international business.