Survivor winner Danni Boatwright will serve as the face of Sanofi and Chattem’s Allergy Adventures Facebook campaign for OTC Allegra. The user-generated content contest asks allergy sufferers to upload a short video depicting their struggle with allergies for a shot at a $5,000 travel gift card. Boatwright will pick 10 finalists from videos submitted by Sept. 2, and The Weather Channel will air some of them. Visitors to the Facebook page can also enter a sweepstakes through which six people will win $100 travel certificates.
Celebrity Chef Sam Talbot will appear in glucose monitor maker LifeScan’s Life First diabetes awareness campaign. Talbot, diagnosed with type 1 diabetes at age 12, also appeared on behalf of LifeScan’s OneTouch brand at the American Association of Diabetes Educators’ annual conference in Las Vegas in August. The campaign has previously featured BB King and Idol runner up Crystal Bowersox.
Britcom star Jo Brand and her co-star Joanna Scanlan put together a one-minute comedic film to launch Macmillian Cancer Support’s Move More campaign. The message is that rather than resting after treatment, patients should stay active.
From the September 01, 2011 Issue of MM+M - Medical Marketing and Media
