Five things for pharma marketers to know: Tuesday, March 6, 2018

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UnitedHealth has said it will pass on drug rebates to customers. The health insurer disclosed it will share millions of dollars in discounts from drug companies with customers enrolled in fully insured plans. The benefit could range from “a few dollars to hundreds of dollars to over a thousand,” said UnitedHealth president Dan Schumacher. (New York Times)

Arkansas to add work requirements for Medicaid. Following the lead of Kentucky and Indiana, the state will require Medicaid recipients to work, search for work, or participate in job training activities for 80 hours a month to qualify for health insurance. (Reuters)

The American College of Physicians unveiled guidelines for managing Type 2 diabetes. The organization recommended patients keep their A1C levels, a measure of average blood sugar, between 7% and 8%, up from the previous guidelines of 6.5% and 7%. (ACP)

The authors of several prominent medical textbooks received millions in payments from drug and medical device companies, according to new research. A study published in the journal AJOB Empirical Bioethics found that a startling number of medical textbook authors took industry funding without disclosing it. (STAT)

ICYMI: Results of MM&M's big Healthcare Marketers trend survey showed pharma budgets weathered year one of the Trump administration, but several tactical shifts could be in store. It also found respondents were less worried than they were a year ago about big picture trends affecting marketing budgets. (MM&M)

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