Creative

6 campaigns visualizing pain in sophisticated, provocative ways

6 campaigns visualizing pain in sophisticated, provocative ways

Angelina Sciolla, Ogilvy CommonHealth Worldwide VP and associate creative director, believes we've found more sophisticated ways to visualize illness and injury.

6 Campaigns Driving Better Behavior

6 Campaigns Driving Better Behavior

More than ever, marketers and agencies have a powerful role in shaping public health, curbing harmful behaviors, and promoting good ones among at-risk communities and individuals.

FCB Health launches creative branding agency

FCB Health launches creative branding agency

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The NY-based shop is known as BX: Brand Experience Design Group.

CDM shakes up creative leadership to focus on international growth

CDM shakes up creative leadership to focus on international growth

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The firm has named Oliver Caporn and Debra Polkes to new roles.

Nick Law quits R/GA for lead creative role across Publicis Groupe

Nick Law quits R/GA for lead creative role across Publicis Groupe

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Nick Law, the global chief creative officer of R/GA, is leaving the company after 17 years to take on the newly created role of chief creative officer across Publicis Groupe and president of Publicis Communications.

6 Campaigns that Talk to, Not at, Patients

6 Campaigns that Talk to, Not at, Patients

Rather than talking at them, we need to design with and for them.

Terry Savage to leave Cannes Lions after 33 years

Terry Savage to leave Cannes Lions after 33 years

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Cannes Lions' longtime leader, chief spokesman, and a figure many viewed as the heart and soul of the global creativity festival will be moving on after the 2018 event ends.

Five things for pharma marketers to know: Tuesday, December 5, 2017

Five things for pharma marketers to know: Tuesday, December 5, 2017

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Botox-like wrinkle-reducer shows positive results in trials; investors double down on fertility; few websites transparent about pricing, study finds

6 Corporate Pharma Sites that Offer Strong User Experiences

6 Corporate Pharma Sites that Offer Strong User Experiences

It's the experiences we bring to life, rather than the things we create, that build value, gain trust, and earn loyalty.

Lions Health to remain segregated after Cannes revamp

Lions Health to remain segregated after Cannes revamp

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Lions Health still stands as a separate two-day event, despite a sweeping revamp of the Cannes Lions festival, disappointing some who decried its lack of full integration within the larger program.

Cut-down Cannes 'saluted' by Publicis despite pull-out, as others give more cautious welcome

Cut-down Cannes 'saluted' by Publicis despite pull-out, as others give more cautious welcome

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French holding company Publicis has welcomed the raft of changes announced to the Cannes Lions festival Monday, while others have given it a more cautious welcome.

My career in 5 executions: Saatchi & Saatchi Wellness' Kathy Delaney

My career in 5 executions: Saatchi & Saatchi Wellness' Kathy Delaney

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From IKEA to eye-opening health campaigns, S&S Wellness' CCO helps turn emotion into action.

6 Campaigns Using Emotion to Boost Organ Donations

6 Campaigns Using Emotion to Boost Organ Donations

Rapp's Nic Climer examines the tension in tragedy and darkness.

6 Campaigns That Value the Visual

6 Campaigns That Value the Visual

HYC Health's Rich Angelini examines campaigns from Pfizer, Allergan, and Purell.

6 Campaigns That Celebrate the Union of Copy and Art

6 Campaigns That Celebrate the Union of Copy and Art

The copywriter and the art director come together to inform, spark hope, and create a path forward.

Publicis Health: Privacy regs won't hamper Marcel's utility in pharma

Publicis Health: Privacy regs won't hamper Marcel's utility in pharma

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Publicis Health CEO Nick Colucci talks to MM&M about whether the AI tool will get U.S. and European creative directors to collaborate.

Carling Communications' Sherri Wilkins on 6 MS ads that offer promise

Carling Communications' Sherri Wilkins on 6 MS ads that offer promise

While multiple sclerosis can take a marked toll on patients and families, the message of optimism in these ads has never been more profound.

The 2017 MM&M Awards: The Shortlist

The 2017 MM&M Awards: The Shortlist

Find out who made award-winning work this year.

Hijacked by shampoo or an increasingly relevant place for PR to shine? Experts dissect Lions Health

Hijacked by shampoo or an increasingly relevant place for PR to shine? Experts dissect Lions Health

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The relative dearth of Pharma entries, and the fact that Lions Health is very much a separate affair to the rest of the week are two factors for the Lions to keep an eye on.

Day 2 at Lions Health: Watson's got its eye on you, Cannes

Day 2 at Lions Health: Watson's got its eye on you, Cannes

There's much for marketers to glean from stepping into different environments, working with new partners, and putting assets to work in new ways, said one speaker.

CDM New York's Carolyn O'Neill on 'femvertising'

CDM New York's Carolyn O'Neill on 'femvertising'

"Other brands have missed the mark, with an apparent belief that once you hashtag it, they will come," she writes.

Will We See You in Cannes?

Will We See You in Cannes?

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MM&M's Live @ Cannes coverage, starting today, is abuzz with stories about all things newsworthy and trending leading up to and during the two-day event.

How Dana Maiman does Cannes

How Dana Maiman does Cannes

The CEO of FCB Health shares her gelato secrets and talks about why this year is truly the year of healthcare.

McCann Health's June Laffey on Why Change is Good in Health

McCann Health's June Laffey on Why Change is Good in Health

The president of the 2017 Lions Health pharma jury shares campaigns that incorporate technology, innovation, and creative thinking to impact behaviors and change lives.

MSCG's Mark Friedman on Ads with Animals

MSCG's Mark Friedman on Ads with Animals

The chief creative officer takes a look at campaigns in and outside the U.S.

Giant's Kristina Ellis Highlights 6 Campaigns that Create Empathy

Giant's Kristina Ellis Highlights 6 Campaigns that Create Empathy

Here are six creative campaigns that use creativity to connect with the audience.

Klick Health's Elliot Langerman on the Power of Persuasion

Klick Health's Elliot Langerman on the Power of Persuasion

Here are six global campaigns that make the case for persuasion.

Carling's Sherri Wilkins on her first creative break

Carling's Sherri Wilkins on her first creative break

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The chief creative officer at Carling Communications talks about how she learned that the best leaders are only as good as the performance of their team.

Most Daring Campaign of 2016

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While some excellent and creative unsold work was entered, the judges felt that none of the submissions were precisely "daring" enough.

Merck's creative archive tells an industry story

Merck's creative archive tells an industry story

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Did you know that Norman Rockwell was a medical illustrator for Merck?