For all the talk about co-pay coupons and programs, there’s little research on their impact and the economics underlining them. Here, we present some of the intriguing findings about competitive status, availability, and therapeutic substitutes from a paper by USC’s Leonard D. Schaeffer Center for Health Policy and Economics. Click on the image for a high-res PDF.
From the May 01, 2018 Issue of MM+M - Medical Marketing and Media
