Deutsch named Matt Dowshen to head the firm’s business on Novartis’ Zelnorm and Diovan. Dowshen, who joined from JWT New York, where he was senior partner/director-in-charge and co-leader of the DeBeers account, becomes SVP/group account director at Deutsch New York. In addition to the Novartis business, he will head the firm’s IKEA account, reporting to Deutsch New York president Val DiFebo.
From the July 01, 2006 Issue of MM+M - Medical Marketing and Media
