Digene launches TV spots

Digene, the maker of an HPV test, is piggybacking on Merck’s HPV awareness ads with TV spots of its own, which launched last month in LA and New York City.

Matthew Arnold

March 1, 2007

5:00 am

Digene, the maker of an HPV test, is piggybacking on Merck’s HPV awareness ads with TV spots of its own, which launched last month in LA and New York City. The ads, targeted in part according to reimbursement schemes, previously ran in 14 major and mid-sized markets including Boston,Chicago, Houston and Philadelphia.

From the March 01, 2007 Issue of MM+M - Medical Marketing and Media

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