MM&M launches inaugural Transforming Healthcare conference
Medical Marketing & Media launched its first ever Transforming Healthcare event this week, a gathering which will target a cross-section of healthcare ecosystem players, from biopharma and digital health, to insurers and tech startups (April 30).
The one-day event will feature a unique collection of beyond-the-pill case studies and expertise, followed by a dinner celebrating MM&M's Top 40 Healthcare Transformers as featured in the January 2015 issue of the magazine.
Through keynotes, workshops and panels, MM&M Transforming Healthcare will seek to act as a catalyst for further innovative partnerships in such areas as adherence management and mHealth. Taking the concept a step further, an “Intelligent Connections” discussion matching pharma marketers with healthcare startups literally bridges the chasm between the two.
Attendees will benefit from the opportunity to learn from transformers sharing successes and failures. Along the way, they'll tackle the challenges big enterprises face in leveraging external innovation, setting up the right organizational culture, and reconciling regulatory questions. Confirmed experts include executives from Biogen Idec and Indivior, as well as tech upstarts like Fit4D and AdhereTech.
For more information on this brand-new event, visit the conference website.
For sponsorship opportunities, click here.
Health startups interested in participating in the Intelligent Connections discussion, please click here.