Remedy Health Media is partnering with the University of California–Berkeley on BerkeleyWellness.com, which will deliver wellness information to consumers with the customary interactive spoonfuls of sugar—quizzes, slideshows, email alerts and social media feeds, along with roundtables and video chats featuring Berkeley experts.
The brand will offer advertisers “category exclusivity, guaranteed share-of-voice, highly credible native content and viewable impressions in a fresh new advertising environment,” said Remedy Health Media.
Remedy and the Berkeley editorial board will collaborate on content, said Remedy. The site is expected to draw upwards of 1.25 million monthly unique visitors during its first quarter, the company said. Remedy has long published the Berkeley School of Public Health’s UC Berkeley Wellness Letter.
The site will be supported by ads—inaugural advertisers include ProCure Proton Therapy Centers—pending approval of advertisers by a Berkeley review board, which the partners see as a differentiating point. The aim is to establish a “device-agnostic platform” that engages proactive wellness info-seekers.
“We think wellness and prevention are going to become more important, and we’re really excited about doing more on that side,” said CEO Michael Cunnion.
Remedy Health Media acquired HealthCentral in 2011 and last month launched Patient Health Services, a platform which allows docs to push condition-appropriate health and wellness information to patients.
“This expands our mission of public health education and we are pleased to be working with Remedy, ” said John Swartzbert, MD, who chairs the editorial board of the publication.
“While there are many sources of health information available today, we recognized that none of them were providing the public with this level of evidence-based, expert-reviewed content from a highly respected source like UC Berkeley,” said Cunnion.
From the March 01, 2013 Issue of MM+M - Medical Marketing and Media
