October 13, 2008
Reuters Health joins The Doctor's Channel
The Doctor's Channel, an online provider of streaming medical videos, has partnered with Reuters Health.
Through the partnership, the companies have launched Reuters Health: The Doctor's Channel Daily Newscast, which offers doctors succinct video content covering Reuters' top three health news stories each day.
According to David Best, president and founder of The Doctor's Channel, Reuters Health contacted the company with an interest in complementing its health news and informational content with video. For the newscast, The Doctor's Channel converts Reuters' three news selections daily into one- or two- minute videos for doctors.
“The whole concept of The Doctor's Channel is media snacking,” explained Best. Given the preciously few minutes doctors have during the day, short, concise educational videos made sense, he said. “We love YouTube, and we tend to click on videos that are shorter, and avoid the seven- or eight-minute videos,” said Best, who's also an MD. Best adds that an early focus group with doctors viewing online content found a preference for “getting right to the point.”