Two-year-old health network Good Health Advertising (GHA) tapped Bill Jennings, an interactive sales expert, as its new CEO.
Jennings, a 20-year veteran of interactive sales and marketing teams at companies such as A&E and News Corp, said the GHA network is focused on three areas: condition-specific consumer health sites (familydoctor.org, spinehealth.com), a consumer wellness channel and healthcare professional sites (practicefusion.com).
”We have a technology to anonymously identify the heaviest users of a particular condition site and the ability to re-target users across the web,” said Jennings of GHA. “For example, we can identify people that have visited a diabetes site or section of a site three or more times in the past 30 days, and group them as part of a diabetes audience. Ads can then be targeted to this group on GHA partner sites and on many other general sites outside of our network.”
GHA’s pharmaceutical clients include Schering-Plough, GlaxoSmithKline, Wyeth, Novartis, Merck, Pfizer and Genentech.
From the August 01, 2009 Issue of MM+M - Medical Marketing and Media
