32 Old Slip,
New York, NY 10005
Simply Thrive: it’s more than a tagline, or an agency positioning. For Centron, it is a philosophy that shaped the transformation of the agency into an “open destination” with a singular purpose: to find the simplest path to the highest good for clients, brands, and the communities they serve. In September 2017, Centron repositioned under a new leadership team of Celine Vita, President; Meredith Pugh, Chief Growth and Strategy Officer; and Carolyn O’Neill, Chief Creative Officer. It also revealed a new vision and branding, as well as a focus on specialty brands, especially rare diseases and oncology. Today, Centron is growing with industry-leading talent and offers a unique combination of strategy, expertise, creativity, and agility that is proving particularly attractive to clients shaping new platforms and therapeutic paradigms. According to Vita, “We thrive with clients who are seeking an extension of their marketing team, true strategic contribution, and work that delivers meaningful and measurable impact.”
Here are six campaigns that connect with the patient on a personal level.
Launching from a "scientific platform" has worked wonders for this agency
The new Centron includes renamed medical education, public relations and market access divisions.
Bruce Lehman, one of the longest-serving CEOs in the medical agency world, will retire at year's end, agency officials confirmed, spurring new leadership at the firm he co-founded in 1978, LehmanMillet.