Elevate Healthcare is a strategic communications agency specializing in shaping and translating product objectives into actionable sales and marketing strategies that drive commercial results for our biopharmaceutical and medical device clients. Early on, Elevate recognized that identifying the best solutions for its clients could be achieved more efficiently and successfully with a leaner, more experienced senior team of strategists who bring immediate value in a highly-focused manner. This requires top people from multiple disciplines all working together to provide a comprehensive view of the complexities of a dynamic healthcare landscape to more quickly identify business and brand opportunities that can have a significant impact on a client’s business, then translate, transform, and elevate the promise of those opportunities into real-world success. This is particularly true for challenger brands, an area of expertise for Elevate.
EVZIO is the first and only intelligent take-home 2 mg naloxone auto-injection system with voice and visual guidance—designed to help caregivers take fast, confident action administering naloxone in an opioid emergency. This campaign uses the emotion of the moment—and the urgency of time depicted as sand slipping away in an hour glass—to appeal to physicians prescribing opioids for pain to have an opioid emergency plan in place for each of their patients and the patients' families—and to include EVZIO as part of that plan.
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Welcome to the Jungle
Elevate helps challenger brands adapt to the new world of marketing in pharmaceuticals and devices. We help companies analyze their brands and competitive landscapes, identify the challenges, break down obstacles and perceptions, create symbols of change and a narrative of disruption, and begin to assume thought leadership in the category.
We asked some of the agency world's sharpest data people to answer a pair of questions about the future of data in and around pharma marketing. Here's what they had to say.