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Featured Work:

When people with COPD puff enough ATROVENT HFA, they breathe better. But many don’t — and instead of realizing their mistake, they just think it doesn’t work. So we set out to remind them to puff… again. Introducing the Puffagins, a clan of cloud-like characters who prompt patients to puff enough.

Five things for pharma marketers to know: Tuesday, January 23, 2018

FDA issues new policies for compounded drugs; U.S. doctors test CRISPR on cancer patients for the first time; Palio merged into GSW

GSW hires former McCann exec as president of North America

The agency appointed Sonja Foster-Storch, previously president of McCann Echo, to fill a role that has been vacant since 2016.

GSW's Erik Slangerup on Ads with Heart

The heart is a tireless worker, beating day and night. When we're telling stories for healthcare brands, we should remember what it takes to infuse real feeling, to get people to care.

Guidemark Health hires GSW's Zambrotta as president

The GSW Worldwide veteran will take on the new role at the midsized agency.

UK, Brazilian ads take top honors at Globals

An organ-donation campaign with a Brazilian football tie-in, and a UK managed-access company's series of documentary films, took top honors.

With digital no longer special, InVentiv merges four agencies into two

InVentiv is merging two of its digital agencies into two full-service shops: GSW, Fueled by Blue Diesel and Ignite + Palio.

2Million2Many campaign flags bone fracture, osteoporosis link

The National Bone Health Alliance and inVentiv shop GSW Worldwide are launching 2Million2Many, a national education campaign designed to raise awareness of the connection between osteoporosis and broken bones.

GSW's Gerbig dead at 66; put Columbus on the map for medical advertising

GSW Worldwide co-founder Bob Gerbig, an entrepreneurial account director who left Abbott to launch the Ohio-based agency powerhouse in 1977, has died at 66.