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inVentiv Health Communications

450 W 15th Street Suite 700
New York, NY 10011

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Freedom to Fail:

Eight of 10 pharmaceutical marketers agree that innovation is imperative to reaching business goals, yet none strongly agree that they know where to focus change. Enter predictive analytics: an opportunity to recreate an entire marketplace in a digital simulation, and then endlessly experiment without spending a single dollar on in-market pilots. Download the workbook to help you build a plan to innovate and optimize your marketing.

Five things for pharma marketers to know: Friday, January 5, 2018

Takeda announces deals worth more than $1 billion; biotech and pharma investments reached $10.5 billion in 2017; prescriptions for nerve pain on the rise

GSW hires former McCann exec as president of North America

The agency appointed Sonja Foster-Storch, previously president of McCann Echo, to fill a role that has been vacant since 2016.

Roundtable: Social centricity in oncology

Industry leaders discussed why a social-centric approach is especially important in oncology, particularly as it relates to health systems, interactions with healthcare providers, and family support.

InVentiv Health files for IPO

It operates a number of ad agencies, like GSW and Palio, as well as a group of PR firms that includes Chandler Chicco Agency.

InVentiv Health PR promotes O'Kane to MD

Former Biosector 2 US MD Jeanine O'Kane was named inVentiv Health PR Group's US MD.

Top 100 Agencies 2015: inVentiv Health Public Relations Group

A new name but a story long in the making